Square Enix announces Final Fantasy XIV - Mrs. Freshley's Promotion

Final Fantasy XIV is known for its...interesting promotions sometimes. Be it teaming up with Amazon for a DLC giveaway based on Journey to the East, or for its new live action drama, Square Enix constantly pushes media and drama for its star MMORPG. But this - I don't think anyone saw this coming.

"But wait Barclay-Kallistra," you might ask. "Food in FFXIV should only give a +3% EXP Bonus, and this one gives +4%!" Well, you are absolutely correct. This isn't any ordinary type of food, however. This is a special item only obtainable by a special promotion with Mrs. Freshley's. Players who pick up a Mrs. Freshley’s Jumbo Honey Bun, Cupcake or Grand Iced Honey Bun will be able to receive a code that they will mostly likely be able to redeem on The Mogstation, FFXIV's Account Management site, for what looks to be, presumably, a stack of 99 Honey Buns that will give an extra EXP boost advantage over standard in-game food.

I'll be honest, when the servers went down for FFXIV's 24-hour maintenance in preparation of Stormblood, I didn't expect to see this on The Lodestone. But hey - if you're rushing Samurai or Red Mage from level 50 to level 70 (max level cap in Heavensward was 60), then any bit of extra EXP helps. Even if it's 1%.