Roblox’s Top Game Brookhaven RP Acquired by Voldex in Landmark User-Generated Content Deal

Voldex, a startup specializing in user-generated content (UGC) games, has acquired Brookhaven RP—the most-played title on Roblox with 120 million monthly active users—from its pseudonymous creator Wolfpaq. Financial terms were undisclosed, but the deal’s scale is implied by comparisons: Welcome to Bloxburg, a Roblox life sim with half Brookhaven’s user base, sold for $100 million in 2022 to publicly traded Embracer Group.

Key Details

• Wolfpaq’s Exit: The creator cited the burden of solo development, stating it “comes with great cost.” Voldex CEO Alex Singer confirmed Wolfpaq will stay through the transition, with 15+ developers taking over updates.
• Voldex’s Strategy: The startup, founded by Singer in 2018, previously acquired Roblox hits like Driving Empire and Universe Football (now NFL-licensed). Singer began by buying Minecraft mods for $1K–$80K before pivoting to Roblox.
• Investor Frenzy: Raine Group, which financed the deal, noted unprecedented interest despite a broader gaming investment slump. PitchBook predicts 2025 will see fewer backers for traditional studios but growing bets on UGC platforms like Roblox.

Why This Matters

Brookhaven’s sale underscores the rising value of UGC games, which thrive on platforms like Roblox (90M daily users) and Fortnite Creative. These titles avoid costly AAA production cycles, relying instead on low-overhead tools and younger audiences drawn to social, whimsical experiences.

Roblox CEO Dave Baszucki praised Wolfpaq, saying Brookhaven “competes with any standalone life simulation game.” The game’s consistent popularity—often surpassing Steam’s top titles in concurrent players—highlights UGC’s profitability even as traditional studios struggle.

Broader Trends

• Investor Shift: Raine’s Dara Leung called UGC “a unique opportunity […] we’re just at the beginning.” Roblox’s stock has surged 40% YTD, reflecting confidence in its ecosystem.
• Creator Burnout: Wolfpaq’s exit mirrors challenges faced by solo UGC devs managing massive communities. Voldex’s team-based approach aims to sustain Brookhaven’s updates and engagement.

For now, Brookhaven remains a Roblox exclusive, with no announced changes to its free-to-play model. The deal signals Voldex’s ambition to dominate the UGC market—and investors’ belief that platforms, not publishers, are gaming’s future.

Further reading: Bloomberg