Black Desert Online Sold 400,000 Copies In Its First Month

Daum Games announced today that it sold 400,000 copies of the NA/EU release of Black Desert Online during its first month online. Using conservative estimates that assume everyone bought in at the $30 tier, Daum has already made at least $12 million off of box sales alone. Furthermore, Daum Games Europe CEO Min Kim stated the following: "Considering the upward trend, I expect that the game will achieve over one million sales this year. What’s impressive is these figures far exceed those in the domestic market"

Daum believes that a large part of the game's success can be attributed to the "premium business model" used for the Western release. But box sales aren't the only thing that the company is making money off of. Kim had the following to say about the game's cash shop.

A game with a buy-to-play business model normally has a much lower conversion rate for paid in-game items compared to free-to-play games. But Black Desert Online is recording a much higher pay ratio than the average 11 percent normally seen in free-to-play games.

In addition to Black Desert's commercial success, the game is averaging 100,000 concurrent users as of this time.